Wednesday, November 27, 2013

Amazon's Kindle Countdown Deal for The Great Heist

I am trying out the new KDP Select Countdown Deal for my book The Great Heist - The Story of the Biggest Bank Robbery in History.  It starts out for 99 cents today, goes up to 1.99 tomorrow, and rises every day by one dollar until it's back to full price at the end of the weekend.

I've started this sale the day before Thanksgiving and will be running it through the weekend.  I know this is risky because I'm competing with all the madness of Black Friday and other holiday events.  However, my idea is to catch people as they are traveling.  The day before Thanksgiving is the biggest travel day of the year, and the weekend is equally busy, so my hope is that people will buy it to read on planes, road trips, etc.  I wanted to start it the weekend before Thanksgiving, but Amazon has this crazy concept where the writer must place this promotion a certain number of days after they start on KDP.  I don't understand why this is, and it seems only to hurt, as it has in my case so far.

Hopefully, though, this will not cause an ongoing problem, and it will sell to people wanting to read on their long travels.  I'll give an update after it's done to explain how it went.

The book is available at: