I
posted before about my experience at Wondercon.
I didn’t really say much about the specifics, or what I learned, so I’m
going to tell about how things went over the next three posts. I’m giving this one extra attention, because
it was a huge event in my life.
It
was important because this was the last chance I was going to give myself to
make sure something happened in my profession of storytelling. If this didn’t work, I was going to settle
down into some other career, and accept that book publishing would just be a
hobby. I had promised my girlfriend
Jamie that I would do this so we wouldn’t be constantly in poverty with me
chasing my dream.
So
the plan was to make the booth so flashy it looked like it was from one of the
larger companies, not in the small press area.
I spent a couple thousand dollars on decorations, including several
banners, greenery to wrap around the poles, a large diorama, and of course the
books and book stands. Basically, I didn’t
want people to be able to miss it if they tried.
Thursday
was setup day, and when I arrived, I was excited to see my booth was the first
one you saw when you came in. Then I
realized that I was entering through the loading zone, which was at the very
back of the convention hall. However,
the food court was directly in front of me, so that would be my strength. People would see it when they were at lunch,
so I used an idea my girlfriend gave me, give away free soda. This would work splendidly as drinks at the
convention cost $4.
Even
though I had taken most of the supplies on Thursday, I still had a few to bring
Friday, so I went a bit earlier than I had originally planned. As it turned out, I should have gone even
earlier. By the time I got there,
attendees were arriving, and it took me a while to get parked. I took the remaining pieces upstairs and
returned each time to my car. The last
big piece, the diorama of the volcano, (Jamie called it “Break-up mountain”
because it almost cost me my relationship with her,) was supposed to go in
three pieces. However, time was short,
so I picked up the whole thing and ran upstairs with it. I had to run through the entire convention to
get to my table, and it was so difficult I nearly had a heart attack. Ironically, I passed the booth that I used to
go to Wondercon with, the Greater Los Angeles Writers Society, but I wasn’t
able to stop and say hello. I was in a
tremendous hurry. When I set it down, I
wondered if I had time to wipe my sweat off in the bathroom. But just at that moment, the voice on the
intercom announced that Wondercon was beginning.
I
still had to put up the banner, which shouldn’t have been too much of a
problem. I had created a PVC pipe setup
which I had practiced setting up at home and it worked fine. But for some reason, now that I was trying to
put it up at the convention, it kept falling over. I got one end up, and the other end fell
over. It seemed as though the laws of
physics had suddenly changed in the convention hall. I was tremendously frustrated, especially
since the crowds were coming in, and slowly they started making their way to
the back where I was. The other booths
around me were all set up with the people at them ready and waiting. They started taking customers, and there I
was, a sweaty mess wrestling with PVC pipe that kept falling over. I was in a near panic. I had been preparing for this for a year, and
now here I was and I couldn’t even get the sign up.
I
at last had to scrap the idea and threw the pipes beneath the table. I taped the banned to the front of the table,
then went into the bathroom and changed my shirt. (Luckily I had more Relic Worlds shirts with
me that were supposed to be giveaways.)
I returned to the table, and began.
Throughout
the day I set up bits and pieces, placing up one of the vertical banners of the
first book hanging from a C stand I owned.
Ultimately, it didn’t look too bad, all things considered. The convention had provided a sign for the
back wall that said Relic Worlds, so I didn’t really even need the long
banner. In fact, when I got the second
vertical banner of the second book up the next day, it turned out that
horizontal banner in the back would have made things too busy.
As
for the day itself, there were a lot of people who came by perusing, but not
too many ready to buy. The hope was that
they would be looking now to buy later in the convention. I had a lot of flyers out, one of which was a
treasure hunt that led attendees to other booths. When they returned, they would get entered
into a drawing for free stuff, including a trip to Disneyland. But to get their prize, they would need to give
me their email address, which would go onto an email list.
One
thing I learned from this element is the importance of the email list, and how
I had shot myself in the foot by making people have to jump through hoops to
get to that point. I met other
independent publishers at the event, and all of them told me how important it
was that they build that email list to build their fan base, but very few were
coming back to give me their email address because they didn’t finish the
treasure hunt. I would have to change
strategies.
The
biggest trouble that happened all day was I hadn’t heard from one of the models
who was supposed to help out on Saturday.
She was coming back from Egypt and had gotten stuck in Germany. I needed a new one fast, and she was trying
to help get a replacement from Germany.
I was trying to text and make calls while also talk with customers. At last the one that was still coming the
next day said she had a friend she could bring, so it was arranged after about
three hours of stress.
But
that would be the next day. In the
evening I was supposed to put on the Relic Worlds miniatures game. I was exhausted by the end, but it had to
happen. The worst part was, it was supposed
to start at 7, and the convention hall didn’t end until 7. So I had to leave a little early to get set
up. I took a couple things with me since
I didn’t know how far it was. And boy,
was it far. First I had to go all the
way across the convention hall, then I had to go across the rest of the convention
center. After that was a gap before I
got to Staples Center, which I had to go across. A basketball game was about to start, one of
Kobe Bryant’s last, so there were crowds to go through. Then I had to go a block, go into the
Marriott, go through the lobby, go up a couple escalators, walk across to the
opposite side of the hotel, then across a walkway, then up another flight, then
to the opposite side of the next building to reach the gaming area. My miniatures game had a huge number of
pieces, and this would have taken all night to get set up. So I just returned to the convention center,
grabbed the small board game, and went back.
(Someone bought a book during the short time I was back at the booth,
one of the only copies I sold all weekend.)
I returned to the gaming area and found a friend. We set up the game to show it off, and to
provide a little more advertising for Relic Worlds, but we never got around to
playing. I was too exhausted.
So
that was Friday. My take away from that
is that Friday is the day to present yourself, and to not expect any
sales. It’s the primer for the
convention, and for your potential audience.
It’s important to have an easy and attractive way to get people to join
your mailing list. It’s also a good idea
to have a great looking booth with something that catches everyone’s eyes,
(Breakup Mountain was a big hit, and it actually helped that I carried it
through at a time everyone saw it.) And
it’s good to have a gimmick. The
treasure hunt was great in this regard, but I needed to not have it tied to the
email list. Next time it will be just you
sign your name and you draw from a treasure chest.
Next
week I’ll tell about Saturday, the biggest day of the convention.
