I missed a week of describing my promotional efforts because I've been so busy getting everything done for the big, last push. I'm in the final stretch now, just over a week before the book releases. I've always known that March 1st to release day would be a huge time filled with a lot of work, and I'm now there. I had hoped to be able to record it in this blog, but when you're author, publisher, promoter, distributor, etc., you have to make priorities.
The big issue is the fact that this is a merging point between pre-release promotions release promotions, and post-release promotions. I cannot push back anything that needs to happen before release, and I need to promote things that are timely with the release. Plus, I need to do post-release promotions on a schedule. So everything gets jammed into this one period of time without any room for adjustment.
Additionally, all distribution has to happen now. Many places won't consider the book once it's already been released, and if other places have already started selling it. Therefore, most distribution has to happen at the same time. I've been setting this up for a long time, but some elements were not ready until recently, or they got pushed back due to other things that needed to get done, like reviews.
It's finally getting under control, and I'm wrapping up the majority of promotions for Two Gun Hart. I had to have most things done a couple weeks before release, so the week before will include mostly just contacting some news organizations, and telling the public about the release; so I'll be able to take some time to describe in greater detail what I did to promote and distribute this book since I won't be too busy doing it.
I'll be starting these blogs tomorrow, and will release them each day for the next couple weeks. I might forget some details, but hopefully it will be enough to help anyone who might read this in the future.
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